Every single SEO strategy is focused on getting a website to rank as high as possible on search engines, and on designing and developing a website that search engine’s algorithm’s love. That is what SEO is about.

Technical SEO refers to website and server optimizations that help search engine spiders to crawl and index your site more effectively (to help improve organic rankings).

Without a foundation of quality SEO in place, you are going to spend a lot of your time fixing stuff and doing stuff over every time the search engines catch on to your latest trick. The search engines have a personal stake in combating these tricks and leads to algorithmic updates all the time.

According to Google, “…in most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefit.”