Crawling vs Indexing
Crawling vs. Indexing: What’s the Difference Between These 2 Common Search Engine Processes?
Schema and its impact on SEO
Website schema is the code that helps search engines provide relevant results for users
Understanding User Intent
Google search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs.
Bing vs Google: 2022 Head to Head Comparison
For this reason, we’ve made a detailed guide of the similarities and differences between the top two competitors. The data below will discuss Bing vs Google usage and provide insights to both users and marketers.
Google’s 200 Ranking Factors: The Complete List (2022)
Google’s 200 Ranking Factors: The Complete List (2022) by Brian Dean
Why Keyword Intent Matters
Keyword intent today is a big part of keyword research, and even though it is often overlooked or given less attention than it deserves. Understanding keyword intent is extremely important as it will help you anticipate and predict what a user will do based on their users.
How Search Engine Algorithms Work
If you ask Google what an algorithm is, you’ll discover that the engine itself (and pretty much everyone else) defines it as “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.”
Keyword research is still essential for SEO
The correct keyword research will begin to drive more visitors to your website, engage more people, secure conversions, and revenue, and – most importantly – continuously improve your ranking and the opportunities to reach more and better audiences.
Search Experience Optimization
This is new concept ‘Search Experience Optimization’ cover SEO as well as conversion optimization.
What is off-page SEO
Put simple, off-page SEO covers any tactics that you can use that do not require making changes to your own website or published content and signals to both search engines and users a sense of your site's authority and are also used as key trust and relevance factors.