Is Keyword Research Still Important for SEO

When decide on an SEO strategy for your website and business, it can be enticing to skip the keyword research phase as you think you must know the keywords people are using to find you online, right?


Keyword research will learn you a lot about the words and search phrases people are using when they do search online and often it can be quite different from your beliefs.


Thinking search engines place less importance on keywords now than in the past, but those expectations may be questionably.


The reality is, keyword research is still essential for SEO, and perhaps the most essential step in the entire development process.


Why does it matter?


You Could use the Wrong Keywords

Using the wrong keywords for your business and may sets you up for failure. Research is the most importuned  first steps in the SEO process and is worth doing.

Some examples of badly chosen keywords are the ones with:

     Low Search Volume

     Incorrect Usage

Keywords with low search volume have a small  amount of people searching for them. Content related to these keywords and phrases are unlikely to be seen in online searches simply because no one is searching for it using those phrases.


High-ranking competition keywords suggest it could take your content a long time to be found in online searches, or it may not be ranked at all. There are too many other pages (brands) competing for this keyword.


When you choose keywords with no significance to your page, clients that do click through are doubtful to stay and will increases the bounce rate for your page and this will negatively impact your SEO.


If you are using the selected keywords incorrectly, your content may not even be found in organic searches by possible clients.


Keyword research is vital for SEO, it let you see the volume and competition data for the keywords you think of using. It will also support any changes you need to make to your chosen keywords going forward.


Keyword research offers important search volume and competition data.


Keywords Give Information about Your Pages

When you have completed the keyword research part of  your SEO strategy plan, you will have to assign the best keywords or phrases to each page of your website, and you need to make sure the chosen keywords are relevant to the page and are used correctly.


Keywords are essential for SEO because they communicate to search engines what your page is all about. Among your on-page and off-page SEO, these keywords are integrated in unusual ways to support your optimization efforts.


You cannot tell the story of your page to search engines without the correct groundwork be done. Keyword research is that vital for success!


Research is the Backbone of Keyword Clustering

Keyword grouping wins a lot of traction today, and it helps to optimize a single page for many keywords and with improve ranking potential.


Before you can start clustering, you must conduct proper keyword research. You will have  to look at specific compositions within your keywords compositions to create a core topic


Keyword research helps to group keywords by topic and into core topics and related subtopics keywords. You can build your content around these core topics to help your pages rank better in search engines.



Keyword research is important to both your SEO process and your success with search engine ranking. Without it, you could be choosing the incorrect keywords, resulting in little to no organic traffic to your pages.


The correct  keyword research  will begin to drive more visitors to your website, engage more people, secure conversions, and revenue, and – most importantly – continuously improve your ranking and the opportunities to reach more and better audiences.