On-page SEO is the formulation and optimizing of elements on your site to try and rank higher and earn more organic traffic
Every single SEO strategy is focused on getting a website to rank as high as possible on search engines, and on designing and developing a website that search engine’s algorithm love. That is what SEO is about. The factors in search engine’s algorithm can be divided into two separate types: - on-page factors and off-page factors and it will determine the ranking of your website.
On-page SEO is the formulation and optimizing of elements on your website to try and rank higher and to earn more organic traffic from search engines like Google and Bing. On-site SEO explains optimizing both the content and HTML source code of a page and these factors include your technical set-up, – the quality of your code, – textual and visual content, and user/mobile-friendliness of your site.
Off-page aspects have to do with links from other websites, social media attention, and other marketing activities that take place away from your website.
If you focus on off-page SEO, you are aiming to get more visitors to your site. The more relevant links you get, the higher you are ranking on search engines will be.
Importance of on-page SEO
On-page SEO includes of all the components of SEO that you have control over. On you own a website, you can control the technical SEO and the quality of your content. If you have produced an impressive website, it will without doubt start ranking. Concentrating on on-page SEO also raise the chance that your off-page SEO strategy will be successful.
There are three major on-page SEO factors. These three factors are the ones on which you should focus.
1. Technical excellence
Technical excellence is vital in web development. It ensures that the final product is well tested, documented, future-proof, and easy to maintain and extend. This is achieved by employing best-in-class development methodologies and tools crafted and honed over a variety of projects.
It may look fantastic but once you try and interact with it, you can tell quickly if it is just all surface with no quality code behind it, or if it is technically proficient.
Technical excellence is the foundation all development companies’ must-have when building digital products for their clients. It keeps costs and delays down as well as provides a solid digital platform that successfully drives a company upwards while outpacing its competition.
Another thing to mention is indexing. You need to make sure that you are not blocking search engines from indexing your website or, posts. Check that you are not unintentionally doing this (we still see this happening!) and make sure to get your site indexed.
For your website to show up on search engines in the search results, they (Google, Bing, etc.) must know about that page first. They discover new web pages by crawling the web and then adding those discovered pages to their index. They do this using a web spider and when your website has been indexed by them (search engines), it means that this page has been stored in their index for people to find when they search for your type of product or service.
If search engines do not index your website, then it will pretty much unnoticed. You will not show up in any search queries, and you will not get any organic traffic of any kind. Nothing, Zero. Nada.
2. Awe-inspiring content
Why do you think people visit your site?
Extremely likely because it contains the information they are looking for. It is essential to write helpful content that relates to their needs. Why a site ranks highest for a certain search term is based on the content of the website and for that reason your content should be informative, easy to read, and focused on the proper information that your audience is looking for.
Remember search engines also read your content when they index your site.
3. Flawless UX
Thirdly, the user experience. Simply put, users need to easily understand your website. They should be able to find what they want in the blink of an eye. They should know where to click, how to navigate easily, and it should be fast, extremely fast!
A beautifully designed website is fine, but you should make it your top priority to create a user-friendly, easy-to-navigate, and fast website first.
Remember Simplicity, less is More.
Most website visitors do not care about tech terms and do not have time to read an essay, they are looking for answers to questions or needs. Keep your content short, sharp, and simple, but accurate.
Think “How can I make it easy for a user to find the information they are looking for?’
For colours, less is always more. The 60-30-10 rule suggests that three colours should be used in varying degrees (60%, 30%, 10%) to create perfect harmony. You can certainly go more than three, but we would not suggest that you go more than four-five.
When considering font families and sizes - stick to a maximum of two to three fonts. One for the greater part of the site content with a second for headers. Just make sure that no matter what you select, the font is easy to read. Do not clutter your website, white space is ok!
We have talked about the most important on-page SEO factors.
Firstly, make sure that your website is working properly and that your technical SEO is up to standard.
Secondly, create content that is user-centered and focuses on the right search phrases.
Thirdly, work on the stability, usability, and speed of your website to help users and search engines understand your website easier and faster.
The above factors are all a part of your site, you must work on them all the time to make sure that your on-page SEO is of the highest quality and also work on your off-page SEO, you may not have total control over these factors but you still have to put some effort into creating that exposure on other sites as well!