Fueled by research with a focus on user intent.
We drive companies to dictate industries and unlock protracted growth opportunities with a never-before-seen fusion of marketing strategy, research, and focused implementation.
Relevance: - Your content, both what is visible to users on their screen, - text, images, video, or audio and elements that are only visible to search engines - content, structured data, content HTML tags, title tags and meta descriptions, headlines, content structure, readability, topical focus, etc.
Authority: - Everything that’s not on your site. Off-page factors are about increasing and establishing your website’s authority, relevance, trust, and building an audience. Things like dark social, social media marketing, PPC marketing, reviews, user-generated content and link building.
Experience: - Search engines rank pages that satisfy the received query best for the searcher to find what they were looking for (both the users and bots visiting the site).
Search engines know that relevance and authority are not the only factors users are hoping for when searching. They also want a satisfying experience on the pages search engine serve them with.
Pages must load quickly, the proper content obvious, elements on the page settle into place instantly (all aspects of Google’s Page Experience Update), and content answers the intent of their query.
Good SEO means better traffic, more qualified leads, increased engagement, and more conversions.
Let’s hurry your organic growth.
We strive to earn your satisfaction with enhanced growth across all channels - website, brand and online presence within 6 months.
Remember, think about the user intent as:
How intent relates to the your content
and website experiences.
How the search engines establish user intent based on a simple question typed into search.
Words and phrases can have several user intents.
The SERPs are ordered to satisfy the user intent of the most people and if the user intent you choose to satisfy is less predominant, you will never rank at the top of Google’s search results. That is acceptable, and there is nothing you can do to change the situation when it happens.
Keyword intent today is a big part of keyword research, and
even though it is often overlooked or given less attention than it deserves.
Understanding keyword intent is truly relevant as it will help you anticipate
and predict what a user will do based on their search.
The exact wording people use in their search queries when they search can offer some insight, and can give you an idea of what they are looking for. This is known as keyword intent.
If you clearly understand keyword intent and its different forms, it will help you ramp up your content strategy and to create content that supports with your target audience’s needs and preferences, and you will also use this understanding to optimize current content.
Here is an important insight:
For lots of search queries, the top ranked sites are not ranked at the top because they have more links pointing to their pages or contain all the keywords.
They rank in the top ten because their webpages satisfy the most prevalent user intent for that keyword phrase. If there are three user intents readily available for a search query, it is the most common user intent that will be featured at the top - not the ones with the most keyword anchor text.
This is a very important insight to think about!
Keywords are a window into what users want, called user intent. Google Trends is a valuable tool to identify changes in how keywords are being used and can help you see how search phrases are trending up, trending down, trending in a cyclical pattern, and identify regional patterns.
If you understand cyclical and regional patterns, it will help you know when to roll out certain kinds of content and understand focusing your link building on particular phrases for certain regions, since those phrases will be more popular in those regions.
Without an understanding of what your audience is trying to do (intent), SEO strategies today can fall short, be too prescriptive, and be too tactical.
“Without great content, and an equally worthy marketing strategy across See-Think-Do-Care, data is almost completely useless. Scratch that. It is completely useless.” Avinash Kaushik, digital marketing evangelist at Google.
The whole concept of the internet revolves around search engines and although Google, with 92.18% of the total search engine market, is totally dominant in terms of both market share and popularity, Bing ranks second with a market share of 2.27%. Other search engines have their own benefits and markets that are relevant.
A search engine is a software program designed to conduct web searches. They identify items in a database that correspond to keywords or characters specified by the user (user intent).The present the search results as search engine results pages (SERPs). The in
formation may include a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files.
With the amount of information available on the web, finding what you need would be nearly impossible without some help to sort through it. Google ranking systems are designed to do just that: sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for.
These ranking systems comprise not one, but a whole series of algorithms. To give you the most useful information, search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query—for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.
To help ensure search algorithms meet high standards of relevance and quality, we have a rigorous process that involves both live tests and thousands of trained external Search Quality Raters from around the world. These Quality Raters follow strict guidelines that define our goals for search algorithms and are publicly available for anyone to see.
SEO usually means Search Engine Optimization, and it means optimizing your website for search engines to rank higher, but Search Experience Optimization is a fresher way to think about SEO.
Search experience optimization is optimizing for people in all the places your brand and content could be seen online. It goes beyond the details of optimizing for search engines, although those nuts and bolts are still incredibly important!
Search strategies expect us to create brand experiences, using the search results to build relevance for our brand or business.
In 2006, a Forrester study found that ninety-three percent of all online experiences begin when people engaging with a search engine, and this means a search engine is the biggest billboard there is for your brand.
Where every you are, search engines are normally your first contact with the online world and describes to these search experiences as moments, with four of the biggest being:
Search engines have been reducing the importance of keyword significance signals for ranking for many years.
Keywords are no longer essential or required to be present in the title or heading tags (H1, H2, H3) of websites to rank in the top ten on the SERP’s (search engine results pages). Using the exact keyword phrases within the text of a webpage is also no longer needed.
Keywords are the search terms people enter into search engines such as Google and Bing, to find answers to their inquiries.
An answer’s intent is considered as either informational or commercial, and when you are conducting keyword research, you are exploring for the words customers are using to describe products and services they are searching for in your market segment or industry.
Positioning your marketing messages with the words your potential customers are using not only increases accuracy in targeting, but also reverberates with them.
Define Your Goals - What Do You Want to Accomplish with Search Traffic?
Building awareness is the most important, because it will help you rank for major keyword phrases in supplementing the drive for more sales.
Once you have identified the keyword goals, you can then develop keyword types to address those goals and begin classifying your keywords to build a content and marketing strategy.
The Google Quality Raters Guidelines declares that Google and presumably all algorithms do not rank webpages for their keyword relevance signals.
Search engines rank web sites for:
Keyword Strategies for Building Authority and Ad Impressions
Keyword strategies are vital to developing winning search engine marketing campaigns. Your keyword strategy should be based on selecting high-performing keywords that drive pertinent traffic to your business. Selecting proper keywords for advertising can make all the difference in your campaigns and how well your campaigns will do on search engines.
The best keyword strategies rely very much on relevant keywords that relate closely to your business or are linked with your market and industry.
The rule normally is, if you want to rank well for the high traffic, two-word phrases then you must be authoritative for the three-, four-, and five-word phrases.